BEATS BY DRE

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I analyzed Gen Z trends to inform innovation and product strategies, enhancing my skills in data analysis. By conducting consumer interviews to align branding with preferences, I gained insight into audience-driven marketing.

About

Market Research & Trend Analysis

I identified and analyzed consumer behaviors, preferences, and trends, particularly among Gen Z. I was able to build my proficiency in data collection methods like surveys and interviews, enabling me to uncover actionable insights that align with the brand's mission and vision.

Brand Strategy & Development

I researched the brand's positioning and philosophy while conducting a competitive analysis. By evaluating communication sentiment and market dynamics, I was able to craft strategies that resonate with target audiences, ensuring a brand stays relevant and compelling.

Presentation & Storytelling

I was able to synthesize data and insights into compelling narratives. This skill includes creating and delivering clear, persuasive presentations that highlight actionable recommendations, demonstrating how a brand can connect meaningfully with its audience.

Final Presentation